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Hex Origin Enterprise analyzes the affective signature of every title in your catalog — the emotions, the tensile moments, the audience resonance — and turns this contextual data into business intelligence
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This Privacy Policy ("Policy") describes how Matchpoint® Inc. ("Matchpoint," "we," "us," or "our") collects, uses, discloses, and protects information obtained from authorised users ("Users," "you," or "your") of the Hex™ Origin Enterprise platform and related services (collectively, the "Platform"), accessible at cinecore.ai and associated subdomains.
By accessing or using the Platform, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree with any part of this Policy, you must discontinue use of the Platform immediately.
2.1 Account Information. When your organisation is granted access to the Platform, we collect the information provided during account provisioning, including but not limited to: name, email address, organisational affiliation, job title, and role designation.
2.2 Usage Data. We automatically collect information about your interactions with the Platform, including but not limited to: session timestamps, authentication events, pages and features accessed, title selections, drawer open events, search queries entered within the Platform, browser type and version, IP address, and device identifiers.
2.3 Export and Download Data. We log all export events from the Platform, including the identity of the exporting User, the timestamp, the number and composition of titles included, and the query configuration at the time of export.
We use the information we collect to: (a) provide, operate, and maintain the Platform; (b) authenticate Users and enforce role-based access controls; (c) monitor for unauthorised access, data extraction, or violations of the Terms of Service; (d) generate aggregated, de-identified usage analytics to improve Platform functionality; (e) communicate with you regarding your account, service updates, or security notifications; and (f) comply with applicable legal obligations.
We do not sell, rent, or trade your personal information to third parties. We may share your information with: (a) service providers who assist in operating the Platform, subject to confidentiality obligations; (b) your organisation's designated account administrator; (c) law enforcement or regulatory authorities when required by applicable law; and (d) in connection with a merger, acquisition, or sale of all or a portion of our assets, with appropriate notice.
We implement commercially reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit and at rest, role-based access controls, session management, and audit logging. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
We retain your information for as long as your account remains active or as needed to provide the Platform. Usage logs and export audit trails are retained for a minimum of twenty-four (24) months following the event date. Upon termination of your account, we will delete or de-identify your personal information within ninety (90) days, except as required by law or legitimate business purposes.
Depending on your jurisdiction, you may have the right to: (a) access, correct, or delete your personal information; (b) object to or restrict certain processing activities; (c) request data portability; and (d) withdraw consent where processing is based on consent. To exercise any of these rights, contact us at privacy@matchpoint.tv.
The Platform uses session-based authentication tokens and may employ cookies or similar technologies strictly necessary for Platform functionality, security, and session management. We do not use third-party advertising cookies or cross-site tracking technologies within the Platform.
We reserve the right to update this Policy at any time. Material changes will be communicated through the Platform or via email to your registered address. Continued use of the Platform following any changes constitutes acceptance of the updated Policy.
For questions or concerns regarding this Privacy Policy, please contact: Matchpoint® Inc., Attention: Privacy Officer, email: privacy@matchpoint.tv.
These Terms of Service ("Terms") constitute a legally binding agreement between you and Matchpoint® Inc. ("Matchpoint," "we," "us," or "our") governing your access to and use of the Hex™ Origin Enterprise platform, associated tools, data, and services (collectively, the "Platform"). By accessing or using the Platform, you agree to be bound by these Terms. If you do not agree, you must not access or use the Platform.
2.1 Account Provisioning. Access to the Platform is restricted to individuals and organisations expressly authorised by Matchpoint. Accounts are provisioned at Matchpoint's sole discretion and may be subject to executed partnership agreements, non-disclosure agreements, or other contractual arrangements.
2.2 Credentials. You are responsible for maintaining the confidentiality of your account credentials. You must not share, transfer, or permit any third party to use your credentials. You agree to notify Matchpoint immediately of any unauthorised use of your account or any other breach of security.
2.3 Role-Based Access. The Platform implements role-based access controls. Your access level is determined by Matchpoint or your organisation's account administrator. You agree not to attempt to circumvent, escalate, or otherwise exceed your assigned access privileges.
3.1 Ownership. The Platform, including but not limited to the Hex™ Human Experience Classification System (HECS) taxonomy, the Hex™ keyword inventory, the Hex™ Signal architecture, all classification algorithms, scoring methodologies, and associated data structures, is the exclusive proprietary property of Matchpoint and is protected by applicable intellectual property laws.
3.2 Limited License. Subject to these Terms, Matchpoint grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for the purpose of analysing emotional and affective signal across your authorised content catalog.
3.3 Restrictions. You shall not, and shall not permit any third party to: (a) copy, reproduce, distribute, publish, display, or create derivative works of any portion of the Platform or its data; (b) scrape, crawl, harvest, or extract data from the Platform by automated or manual means; (c) reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or data structures of the Platform; (d) use the Platform data to build, train, or improve any competing product, taxonomy, or classification system; (e) remove, alter, or obscure any proprietary notices, trademarks, or attributions; or (f) sublicense, resell, or otherwise commercially exploit access to the Platform without Matchpoint's prior written consent.
4.1 Permitted Use. Exports generated through the Platform may be used solely for the internal programming, licensing, and acquisition decisions of your organisation in connection with authorised content operations.
4.2 Prohibited Use. You shall not use exports or any Platform data to: (a) reconstruct or replicate the HECS taxonomy or any portion thereof; (b) build keyword databases, emotional classification systems, or content targeting products; (c) share raw signal-level data with parties outside your organisation without Matchpoint's prior written consent; or (d) aggregate exported data across multiple sessions for the purpose of comprehensive taxonomy extraction.
4.3 Audit Trail. All export events are logged with User identity, timestamp, and content composition. Matchpoint reserves the right to audit export activity to ensure compliance with these Terms.
In addition to the restrictions set forth above, you agree not to: (a) use automated scripts, bots, or other software to interact with the Platform; (b) attempt to bypass, disable, or circumvent any security measures, authentication mechanisms, or access controls; (c) interfere with or disrupt the integrity or performance of the Platform; (d) access the Platform from jurisdictions where such access is prohibited by applicable law; or (e) use the Platform in any manner that violates applicable laws, regulations, or third-party rights.
Matchpoint reserves the right to suspend or terminate your access to the Platform at any time, with or without cause, and with or without notice. Upon termination: (a) your license to access and use the Platform immediately ceases; (b) you must destroy all copies of exported data in your possession; and (c) Sections 3, 7, 8, 9, and 10 of these Terms shall survive termination.
THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. MATCHPOINT DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MATCHPOINT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM, REGARDLESS OF THE THEORY OF LIABILITY.
You agree to indemnify, defend, and hold harmless Matchpoint, its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Platform; (b) your violation of these Terms; or (c) your violation of any third-party rights.
These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles. Any dispute arising under or in connection with these Terms shall be resolved through binding arbitration administered by JAMS in Los Angeles County, California, in accordance with its then-current Commercial Arbitration Rules.
These Terms constitute the entire agreement between you and Matchpoint with respect to the subject matter hereof and supersede all prior or contemporaneous communications, whether electronic, oral, or written. Matchpoint's failure to enforce any provision of these Terms shall not constitute a waiver of such provision. If any provision is held to be unenforceable, the remaining provisions shall remain in full force and effect.
For questions regarding these Terms of Service, please contact: Matchpoint® Inc., Attention: Legal Department, email: legal@matchpoint.tv.
Hex Origin classifies every title's affective signature against the eight primary emotions identified by psychologist Robert Plutchik. Each cluster sits opposite the emotion that counterbalances it — when a scene contains both, Hex flags it as a tensile moment.
Plain-English definitions of the affective and technical terminology used throughout Hex Origin Enterprise. Use this when you encounter a term you don't recognize.